Building Relationships That Work


About Us

CapEx Sales, LLC serves North Carolina, South Carolina and Virginia with a wide range of industrial automation / assembly line equipment, systems & solutions. Russ and Chris have a combination of more than 25 years experience serving customers by providing engineered solutions. CapEx Sales represents some of the biggest brands in the industry, including Keller, ATC Automation, Cincinnati Test Systems, Dukane and more.


We realize you have limited time to research potential suppliers and investigate the latest technologies. Our sales process and strategy is simple: We align the application with the appropriate solution.


Our engineering backgrounds offer a unique perspective into your production challenges. Our objective is to add value during all phases of your project and stand at your side throughout the process–not just at the time of order. Learn more about our team below.

Our Experience

  • Over $250MM in Equipment Projects
  • Over 500 Capital Projects
  • 96% Ontime Performance of Represented Companies
  • 70 Years of Combined Sales Experience
  • 6 Market Leading Brands Represented

Our Team


Chris serves our Eastern North Carolina & Virginia regions. He has over 20 years of technical sales experience. He began his sales career in 1995 after earning his Mechanical Engineering degree.  He elevated to roles as Product Manager and Business Development Manager over a 15 year career with an OEM automotive supplier.  Chris earned his MBA in 2007 and joined Russ Sorrells at Advanced Solutions for Mfg. in 2009.  Since that time he has grown the customer base in the region and supported the creation of Capex Sales, LLC.


After graduating from Purdue University, Russ went to work as a manufacturing engineer for Cummins Engine Company in Columbus, IN.  In 1998 Russ crossed over to the “dark side” according to his engineering colleagues and began a sales career.  He cut his teeth in sales covering Michigan and Wisconsin.  In late 2004 he moved to the Carolina’s to start Advanced Solutions for Mfg.  The South has continued to grow, and the customers have been awesome!  We have sold over $200MM of equipment since launching in 2004.  We recently joined forces with another successful agency located in Tennessee to form CapEx Sales.  Our customers continue to bless us, and the companies we represent continue to deliver!



Matt Matheny serves our customers in South Carolina and Western North Carolina. He has a Mechanical Engineering degree from The University of South Carolina. Matt has over 20 years experience in manufacturing engineering and industrial sales roles. He is a Six Sigma Black Belt. Matt previously held a Global Advanced Manufacturing Engineering position for a large, multi-national manufacturer. Outside of work, Matt has been a radio DJ and a roller derby referee, coach, and player.



Vicky joined the CapEx team in 2017 as the Sales and Marketing Coordinator. She serves as “the glue” that holds things together behind the scenes, supporting the team in areas including sales process tracking, marketing, and event coordination.

Our Partners